ATHelite Running & Triathlon - 2010 - ALL CHANGE!!

2010 is an important & exciting year for ATHelite & will feature a few changes for the Company.

This commenced on January 31st when we began the move of the merger of our two Businesses. ATHelite East Kilbride has now joined up with our much larger Hamilton Store to create one bigger, one stop shop for all your Running & Triathlon needs.

This progressive merger is a real positive step for us & is something we have been moving towards for a couple of years. Our smaller East Kilbride Shop opened in January 2006 & has grown to a point where it was bursting at the seams. We have always known that at some point something would need to change. We have loved having our Ek store and it has been a great stepping stone, enabling us to grow our business steadily & take this next important step in growth of the company. Our stock holding capabilities are far greater in Hamilton & we have noticed that over the last year many of our customers who originally shopped with us in East Kilbride are now appearing across in the Hamilton Shop instead due to its larger range & availability.

Some of the changes that you will notice as a result of this merger will be;

• Increased Stock Levels & availability on all Run, Bike, Swim & Triathlon products
• New exciting product lines throughout 2010
• Introduction of Dartfish Video Gait Analysis
• Growth of our 1st Floor – a whole floor dedicated to Triathlon
• Increased staffing levels
• Expansion of our in store Sports Injury Clinic (Sports Therapist & the Hamilton Biomechanics Clinic).
• Development in size & structure of the ATHelite Triathlon Club
• Improved up-to-date availability & competitive offerings online at http://www.athelite.net/
• Same day local delivery of any in-stock items

Some things however will not be changing – we will still offer the same great friendly & knowledgeable service, the kettle is always on & we are remain hugely passionate about the local running & triathlon community. Our ever expanding ATHelite JogScotland Group in East Kilbride will also continue as normal, albeit from a different venue.

We are very excited about 2010. We thank all our customers for your support & we look forward to seeing you in Hamilton & at Running & Triathlon events in the near future.